Super Affiliate Marketing

I couldn’t resist sharing some laughs from a keyword search query report I’m running this morning. Let me explain, one of the paid search campaigns I run as an affiliate using google adwords is for spanish language ebook on how to become a millionaire using internet marketing. One of the keys to running a successful adwords campaign is starting with some broad match terms and then, once you have some quality data, running a keyword search query report. This will allow you to see the exact terms that your “broad match” keywords triggered. This information is useful in 2 ways: 1) Finding quality search terms to add into your campaign as “exact match” listings (an exact match term will trump the broad match equivalent all else being equal) 2) Develop a massive negative keyword list (you will be angry at first seeing some of the garbage you bid on by using broad match - that’s ok - refine and clean it out by adding negative terms). Eventually, after running through this process multiple times you fill find your exact match and negative keyword listings growing significantly and your broad matches although still in your account will begin to dwindle in amount of traffic sent.

OK, so now to the funny part. Running this report this morning I came across the following phrase that someone had searched and obtained my listing:

como hacerse millonario en tres horas (how to become a millionaire in three hours)

Now, I do have to admit that this person obviously knows exactly what they want - round of applause for setting a specific goal:) However, in all seriousness - will this person or the person searching how to “become a millionaire without exerting any effort ” ever really find success online - I rather doubt it. On the bright side I see people searching “como hacer un buen plan de negocios” (how to create a good business plan) and other phrases showing a willingness to work. Don’t get me wrong, the internet is a gold mine and things can be automated to a level never before seen in the business place. But a willingness to learn and implement those learnings is crucial to any substantial level of ongoing success online. Anyway, after writing this post I only have a couple hours left to reach that 3 hour millionaire goal so I better sign off. Until next time:)

Dr. E. Garcia explained why keyword density was a bad measure of relevancy in The Keyword Density of Non Sense.

• Search engines may place significant weight on domain age, site authority, link anchor text and usage data.
• The page title is typically weighted more than most any other text on the page.
• The meta keywords tags, comments tags, and other somewhat hidden inputs may be given less weight than page copy.
• Page copy which is bolded, linked, or in a heading tag is likely given greater weighting than normal text.
• Weights are relative. If your whole page is in an H1 tag that looks shady, and it does not place more weight on any of the text since all the page copy is in it.
• You probably want to avoid doing things like bolding H1 text as it is doubtful it will make a page seem any more relevant.
• Lots are queries are a bit random in nature. When people tweak up page copy for an arbitrarily higher keyword density they typically end up removing some of the modifier terms that were helping the page appear relevant for many 3 and 4 word search queries.
• Semantic related algorithms, may look at supporting vocabulary when determining the relevancy of a page. If you pulled the keyword phrase you were targeting out of your page copy would it still be easy for a search engine to mathematically model what that phrase was and what your page is about given the supporting text?
• When people focus too much on keyword density they tend to write content which people would not be interested in reading or linking at.

I just buzzed Troy McDonald on facebook because I’m dying to know when Subscription Rocket v 2.0 will be released. He said they were hoping for December but may have to push until January. This tool is amazing - if you need help building a bigger email list (and who doesn’t?) then this is your gold mine. Even though we have to wait another month Troy has opened a waiting list for those who want in the door the fastest. I recommend you sign up now before he limits the users. Go to Subscriptionrocket.com !

WHAT?

Not possible, right? That was my first thought when reading about Dave Kelly’s new program called Search Engine Loophole. After all, we all know that getting top search engine rankings is suppose to be HARD WORK and take LOTS OF TIME, LUCK, ENERGY, MONEY and requires a second mortgage on your home. So don’t blame us for being SKEPTICAL when someone wants to say they have found a LOOPHOLE in MSN. (Sidenote: I love MSN traffic for it’s high conversion, just not enough of it to go around). I’m not sure which of the following factors finally convinced me to pull out my credit card, was it:

• The low one time purchase price
• The outrageous claims of free MSN traffic
• PURE GREED
• Good reputation of the product owners
• Curiosity

Regardless of whichever item above caused me to bite the point is I plopped down the $60 (approx.) and held my breath. I’ve bought a lot of ebooks on seo and internet marketing in the last few years and in particular the last few months. I can usually always find a couple gems in each that allow me to justify the purchase price. But every once in a while a paradigm shifter will come along and change the entire focus of my marketing efforts. When you spot a window in this game you have to take advantage and blow it out of the water before it’s too late. I’m not going to sit still on this one - a huge thanks to Dave Kelly for sharing this loophole within MSN. 6 months from now I plan to look back at the ride that was MSN free traffic and hopefully I can do so knowing I took full advantage. Anyone want to join me for the ride?

Order the SEARCH ENGINE LOOPHOLE now!

Not convinced? Watch this video!

I just stumbled across a fantastic blog post from Justin Brooke, owner of Sitefling.   I know Justin, thanks to Russell Brunsons mastermind meetings, and am always excited to read his emails and blog. He is very enthusiastic and his projects really seem to be exploding. He is passionate about using web 2.0 for seo and as I learned a long time ago - passion is necessary to stay on top of the trends of seo. Anyway, I would like to re-post his blog post about creating products here as I found it very well done, enjoy:

19 Ways To Create A Product

#1 Software Creation -

Creating software is one of the easiest ways to create a product fast. You can create something for almost any niche. I have one client who had a public domain book about dream interpretation - so he had someone create a software program for under $100 where the user could type in a word, and if found that interpretation in the book and displayed it for the end user.How do I create my own software?Think up a product and post it to one of the following sites…scriptlance.com, elance.com, guru.com, or rentacoder.com

#2 Public Domain -

This is one of my FAVORITES!!!
These are “works” where the copyrights have expired. You are able to take these and re-package them and sell them as your own products! You can search for titles at: http://www.gutenberg.org

#3 Interviews -

Interview an expert in ANY field and sell the recordings and/or the transcripts. This is the best way to become an expert in any field - just interview the experts and people will see you as one of them.

#4 Seminar Videos -

Put on your own seminar, record it with a video camera and sell the footage.

#5 Re-niche content -

If you’re selling a product (or bought rights to a product) - you can re-niche it for a different audience. Example: if you sell a book about speed reading, re-niche it to “speed reading for students.”

#6 Book on CD -

Record yourself reading your book and sell it on CD. Use Kunaki.com to fulfill and dropship those CD’s for you.

#7 Resource CD -

Compile a list of resources for a specific niche, and sell the directory. I’ve personally bought resources on supplements directories and also one on “spy” stuff. (I know - I’m a geek)

#8 Recycle content -

Take products or content you’ve created in the past and re-use it. *Recycle what you’re doing now.*

#9 Camtasia Video -

This is one of the most powerful tools online marketers have. Create screen capture videos of anything you can do on your computer. Demos of software - PowerPoint slides, how to… anything computer related. Think how much moolah the “computer professor” makes by making “how to” videos for different Microsoft products.

#10 Idea collection -

Combine a list of ideas and sell those. I’ve got friends who sell list of ideas on how to make money quickly, how to clean your carpets, how to take care of lawns, etc…

#11 Others experts submit content -

Get others to submit articles, or audios, or videos, and compile them into a product. I did this with one of my wrestling products. I had people submit their best stories, pictures and poems and compiled them into a product.

#12 Podcasts -

Like an online radio show that you can download.  Have paid podcasts - or record a bunch, then take the recordings and put them onto CD’s.

#13 Membership sites -

Have residual income coming in when people pay you over and over again for access to your membership site. You can provide content in your membership sites - or create software programs that people have to pay monthly to use.

#14 Teleseminars -

Just record yourself interviewing someone or teaching on a subject that you know a lot about. The majority of my products were created with some type of teleseminar.

#15 Ghostwriters -

Hire someone (think outsourcing) to write a book on a subject that you want to sell.

#16 Free coaching calls -

Do free coaching calls for your members, track their progress, then compile the recordings into a product.

#17 Mastermind roundtables -

Get a group of experts together and have them discuss the subject - record the full thing and you’ve got an instant product!

#18 Private Label -

Similar to public domain, but usually created w/ the intent to sell w/out a copyright.  A million ways to use private label stuff. Most people fail at this because they try to sell the content “as is.” Be sure to make it your own and you’ll have a ton of success with these.

#19 Case studies -

One of the best products I bought this year is 12 hours of case studies. The people teaching the course compiled hundreds of case studies for the subject we were learning about, and then explained how they all worked.

A new blog has been launched by one of my all-time favorite entrepreneurs, Zel Giron. Now, I should warn you from the beginning that this blog is being written in Spanish but it’s worth taking the time to find a good translation tool for those quienes no hablan espanol! Let me explain why I’m such a fan of Zel. Many people have read the great books by authors such as Robert Kiyosaki but until I met Zel I had never seen a business owner put in practice EXACTLY - WORD FOR WORD what the great books teach. Zel lives in Guatemala and about 5 years ago started up an ink-jet manufacturing business. He didn’t just read the famous business books - he memorized them, put them in practice and then read them again and again to make sure he didn’t miss a detail. He used these books as a literal guide of how to build his business. It should come as no surprise that today his ink-jet business employs a tremendous number of people and has grown across several countries and of course provides some very impressive monetary returns for Zel. In addition to the ink-jet business he has begun a Guatemala classified car listing service and is now working on an e-commerce solution for small to mid-size hotels throughout Guatemala and the rest of Latin America. He has started a new blog, Monetizate.com, because he is passionate about sharing internet marketing in Latin America. Internet marketing in Latin America, and particularly affiliate marketing, is just starting to become well known and a popular method for companies looking to increase online sales. Congratulations to Zel on his new venture, I for one will be reading and following closely everything he posts, he has taught me much already about being an entrepreneur and I hope to learn much more from his new blog.

I flew to Boise, Idaho last night and today the mastermind group presentations begin at the Dot Com Secret offices. I’m excited to see what everyone is working on and see what gems can be gathered. I’ll provide an update on here later today.

It fascinates me to watch the evolution of the travel industry in terms of the internet. Traditional travel agencies are being forced to evolve and old systems are being re-evaluated. The industry still hasn’t reached efficiency, such as affiliates making a direct sale to the branded hotel property being paid less than someone who never passes the clients data to the hotel and will try and sell them a competitors services next time around (travelocity etc.). Everyone wants the highest possilbe commission while retaining the maximum ownership of the client possible. Anyway, I stumbled across this article about Marriott in regards to internet bookings and thought I’d pass it along:

In general, the hotel industry faces a threat from Internet reservation channels, which represent a growing share of hotel room bookings. These intermediate channels charge higher commissions and demand lower room rates from hotels, which puts tremendous pressure on the revenues as well as margins of hotels. Marriott has built its own central reservation system to counter this threat from third parties. Marriott is the leader in online hotel room sales with 25 percent of its revenues being generated through this system.

Marriott makes 25% of their revenue from franchising fees - this apparently imples another 25% of their revenue is from online hotel reservations…fairly impressive.

It appears that for a limited time Erik is allowing us the opportunity to provide free access to the members are of his hot program, Super Affiliate Marketing Tactics. Take advantage of this offer now as I’m not sure how long it will last!

Stumbled across an interesting interview with Seth Godin today as I was playing around on Squidoo. I have read some of his other material and although I find him a better speaker than writer I do enjoy his material. Has anyone read Tribes yet? Let’s hear some feedback…