Recently I have been working with a few companies that have been using behavior marketing, so far I have had a good experience. I was wondering if anyone has any feedback?
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on Jan 29th, 2007 at 9:25 am
Behavioral targeting can be quite effective but also controversial as it has been considered by many to be overly invasive. Concern over possible identify theft and lack of consumer trust are issues marketers must consider when selecting this kind of solution. If we are talking Behavioral as a result of something downloaded on the users system then it comes back to how the item was downloaded in the first place. If the user downloaded the item with a full knowledge and intent to share a commission (ipromise) I am ok with that and think it is wonderful marketing. However, if a user got hit with a driveby download or isn’t clear on what they are getting then it raises legitimate concerns (metrics direct).
on Jan 29th, 2007 at 11:05 am
I assume Dan you are talking more about the download arena as Ryan references rather than contextual advertising such as AdSense (which is sometimes although less commonly considered behavioral marketing). I’m going to take this one from the affiliate viewpoint.
If I know an advertiser is using a service such as 180 solutions/Metrics Direct then I will not join their program, or drop their program from the list of companies I promote. Companies such as these are known as “cookie stuffers” and essentially steal commissions from other affiliates that are working hard to promote the program using more legitimate means.