Changes with Adwords

Google is rolling out changes to AdWords by week’s end. There will now be a column that will rank each keyword/ad and how it is performing on a three part scale, “Poor”, “OK”, and “Great”. This will help clarify why some ads have astronomical bids and some are just normal. In the coming weeks there will also be an algorithm change that will give advertisers the benefit of the doubt where little keyword data is available. Rather than jacking the bids through the roof, Google will allow a lower bid price until more data and performance is established.

Check out more coverage at Search Engine Land, and the official post from Google.