VIVA LAS VEGAS

McCoy and I (commonly known in Vegas as “the Ryan’s”) are just finishing up a whirlwind trip where we’ve been wined and dined by some of the merchants we represent here in Las Vegas. A big thanks goes out to Karen White, Katie and Marco of the Wynn Hotel for their hospitality. It’s always fun to meet up with other “affiliates” and hear what angles and approaches they are taking - this particular trip we mingled with lots of content heavy affiliates who promote Las Vegas travel from a variety of angles and who generate traffic from a wide range of techniques. We listened as some extolled the value of craig’s list ads for driving traffic while others combined offline / online strategies such as mailers with a private label domain.

 McCoy hit the nail on the head as we debated the pros and cons of sin city - “nowhere are you able to dream as big as when you are in Las Vegas”. Indeed, as I’m typing this I look out over an amazing city that was once nothing but a desert - the city appears to be nothing more than a mirage - speaking of which - it’s time to head out to Wolfgang Puck’s for lunch with the good folks from MGM.