Latin America Travel Conference

I am going to be speaking at the upcoming “Travel Distribution in Latin America and the Carribean Summit” in Sao Paulo, Brazil. This is not your typical online marketing conference but rather an industry (travel) specific conference catering to companies who are just starting to dip their toes in the water of online marketing. I will be speaking during the search engine marketing track and am excited to meet with some of these companies and see what their views of online marketing consist of. Latin America as a “search market” is a couple years behind the US search market and the travel industry has long relied on consolidators and travel agents rather than directly pushing their own inventory. These factors make the travel niche in Latin America for search marketers irresistable.