Ok, I stumbled across this company and am racking my brain thinking of all the tests I’d like to try with them. Talk about a fun, easy and cheap way to dip your toes into tv advertising. Basically you get a 30-second TV ad (they have ads to choose from that you can tweak and/or customize) and can filter channels and geographic markets where you want to display the ads. You are apparently provided some tracking stats after running your spots as well. I put in a little test to target a very specific city here in the state of utah and found I could run spots repeatedly for 4 to 8 weeks on channels of my choosing for a very reasonable 3 to 5k. This is one site i’m afraid I will spend quite a bit of money on testing variuos ideas I have floating around - updates to come. Congrats to the guys at Spot Runner on a great concept!
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on Aug 8th, 2007 at 11:46 am
This looks like a potential Google acquisition. Streamlining TV advertising is a logical extension of adwords.