Six Simple Principles of Viral Marketing from Ralph F. Wilson
December 21, 2007 on 12:02 pm | In Web 2.0 |Just stumbled across this interesting viral marketing article. It begins with a simple but quality definition of viral marketing:
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
The article then proceeds to outline 6 key principles (using the classic Hotmail.com example)
2. Attach a simple tag at the bottom of every free message sent out: “Get your private, free email at http://www.hotmail.com” and,
3. Then stand back while people e-mail to their own network of friends and associates,
4. Who see the message,
5. Sign up for their own free e-mail service, and then
6. Propel the message still wider to their own ever-increasing circles of friends and associates.
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources
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