A common challenge for affiliates is building a site that rises above the affiliate noise. The first sites that I built for University of Phoenix were mediocre at best. I recently received an e-mail from Jeremy Palmer where he talks about a shift in strategy and launching a new site. As I looked at his e-mail and checked out the new design I found it was done by a SitePoint Design Contest. As I dug deeper I was blown away. Here is how it works:
You create a site creative brief. You provide all the specs for your project. You can choose from logo design, web page design (coded), banner ad design, stationary design, print design, etc. After you’ve created what you are looking for you set a price you are willing to pay for the winning design. Folks these prices are reasonable. Jeremy paid $1,000 for his and had 53 submissions. There were many that were very good. I’ve paid Logoworks to design several logos and have been less than impressed with the quality that I’ve seen.
So if you are looking for an edge in getting that sweetheart deal, start by getting a quality site, with a quality design. Rise above the noise!
on Mar 12th, 2008 at 2:29 am
WOW - a big thanks to Jeremy for pointing us to this site. I have used them for a logo for a financial services company and now just finished my first full site design (coded) from them for a travel portal. I must say I am completely impressed and love the quality of work. A couple of suggestions if you are going to use them:
1) Be sure to give the contest plenty of time and conduct it when you have plenty of time to provide very detailed feedback.
2) Be aware that many of the contestants who are very good designers may not speak english as their first language - again good feedback and patience can solve this hurdle. (i.e. I asked for a stonger “call to action” on a site and a designer literally created a box that read call to action as though it were a phone number link)
on May 20th, 2008 at 3:17 am
AFFILIATE CONSPIRACY…
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