How to Create Products to Market Online

I just stumbled across a fantastic blog post from Justin Brooke, owner of Sitefling.   I know Justin, thanks to Russell Brunsons mastermind meetings, and am always excited to read his emails and blog. He is very enthusiastic and his projects really seem to be exploding. He is passionate about using web 2.0 for seo and as I learned a long time ago - passion is necessary to stay on top of the trends of seo. Anyway, I would like to re-post his blog post about creating products here as I found it very well done, enjoy:

19 Ways To Create A Product

#1 Software Creation -

Creating software is one of the easiest ways to create a product fast. You can create something for almost any niche. I have one client who had a public domain book about dream interpretation - so he had someone create a software program for under $100 where the user could type in a word, and if found that interpretation in the book and displayed it for the end user.How do I create my own software?Think up a product and post it to one of the following sites…scriptlance.com, elance.com, guru.com, or rentacoder.com

#2 Public Domain -

This is one of my FAVORITES!!!
These are “works” where the copyrights have expired. You are able to take these and re-package them and sell them as your own products! You can search for titles at: http://www.gutenberg.org

#3 Interviews -

Interview an expert in ANY field and sell the recordings and/or the transcripts. This is the best way to become an expert in any field - just interview the experts and people will see you as one of them.

#4 Seminar Videos -

Put on your own seminar, record it with a video camera and sell the footage.

#5 Re-niche content -

If you’re selling a product (or bought rights to a product) - you can re-niche it for a different audience. Example: if you sell a book about speed reading, re-niche it to “speed reading for students.”

#6 Book on CD -

Record yourself reading your book and sell it on CD. Use Kunaki.com to fulfill and dropship those CD’s for you.

#7 Resource CD -

Compile a list of resources for a specific niche, and sell the directory. I’ve personally bought resources on supplements directories and also one on “spy” stuff. (I know - I’m a geek)

#8 Recycle content -

Take products or content you’ve created in the past and re-use it. *Recycle what you’re doing now.*

#9 Camtasia Video -

This is one of the most powerful tools online marketers have. Create screen capture videos of anything you can do on your computer. Demos of software - PowerPoint slides, how to… anything computer related. Think how much moolah the “computer professor” makes by making “how to” videos for different Microsoft products.

#10 Idea collection -

Combine a list of ideas and sell those. I’ve got friends who sell list of ideas on how to make money quickly, how to clean your carpets, how to take care of lawns, etc…

#11 Others experts submit content -

Get others to submit articles, or audios, or videos, and compile them into a product. I did this with one of my wrestling products. I had people submit their best stories, pictures and poems and compiled them into a product.

#12 Podcasts -

Like an online radio show that you can download.  Have paid podcasts - or record a bunch, then take the recordings and put them onto CD’s.

#13 Membership sites -

Have residual income coming in when people pay you over and over again for access to your membership site. You can provide content in your membership sites - or create software programs that people have to pay monthly to use.

#14 Teleseminars -

Just record yourself interviewing someone or teaching on a subject that you know a lot about. The majority of my products were created with some type of teleseminar.

#15 Ghostwriters -

Hire someone (think outsourcing) to write a book on a subject that you want to sell.

#16 Free coaching calls -

Do free coaching calls for your members, track their progress, then compile the recordings into a product.

#17 Mastermind roundtables -

Get a group of experts together and have them discuss the subject - record the full thing and you’ve got an instant product!

#18 Private Label -

Similar to public domain, but usually created w/ the intent to sell w/out a copyright.  A million ways to use private label stuff. Most people fail at this because they try to sell the content “as is.” Be sure to make it your own and you’ll have a ton of success with these.

#19 Case studies -

One of the best products I bought this year is 12 hours of case studies. The people teaching the course compiled hundreds of case studies for the subject we were learning about, and then explained how they all worked.