Super Affiliate Marketing

Partner Fusion America Latina announces CEO

Ryan Williams — Thu, 27 Dec 2007 19:35:36 +0000

Partner Fusion (http://www.partnerfusion.com) has opened a new office within Latin America (Guatemala) to focus on it’s increasing number of clients from the region. The bio of the new CEO for Partner Fusion America Latina is listed below in spanish.

Zel Giron, CEO Partner Fusion América Latina Mercadologo, con estudios en Publicidad y Ciencias de la Comunicación de la Universidad de San Carlos de Guatemala y Estudios en Comercio Internacional. Trabajo por mas de 8 años en el mercado de la publicidad y los medios de comunicación masiva en Guatemala. Es socio Fundador de varias empresas, entre ellas; Quality Re Print, QualityToner, epyme.net, EspcialHost.com, mitintaya.com entre otras. Con varios años investigando y desarrollando negocios en internet. Actualmente es CEO de PartnerFusion América Latina, Filial de PartnerFusion Inc. Empresa dedicada al Marketing Online y es el responsable de la misma para el Mercado de habla Hispana.

Latin America Travel Conference

Ryan Williams — Mon, 30 Apr 2007 15:15:30 +0000

I am going to be speaking at the upcoming “Travel Distribution in Latin America and the Carribean Summit” in Sao Paulo, Brazil. This is not your typical online marketing conference but rather an industry (travel) specific conference catering to companies who are just starting to dip their toes in the water of online marketing. I will be speaking during the search engine marketing track and am excited to meet with some of these companies and see what their views of online marketing consist of. Latin America as a “search market” is a couple years behind the US search market and the travel industry has long relied on consolidators and travel agents rather than directly pushing their own inventory. These factors make the travel niche in Latin America for search marketers irresistable.

VIVA LAS VEGAS

Ryan Williams — Fri, 30 Mar 2007 17:28:25 +0000

McCoy and I (commonly known in Vegas as “the Ryan’s”) are just finishing up a whirlwind trip where we’ve been wined and dined by some of the merchants we represent here in Las Vegas. A big thanks goes out to Karen White, Katie and Marco of the Wynn Hotel for their hospitality. It’s always fun to meet up with other “affiliates” and hear what angles and approaches they are taking - this particular trip we mingled with lots of content heavy affiliates who promote Las Vegas travel from a variety of angles and who generate traffic from a wide range of techniques. We listened as some extolled the value of craig’s list ads for driving traffic while others combined offline / online strategies such as mailers with a private label domain.

McCoy hit the nail on the head as we debated the pros and cons of sin city - “nowhere are you able to dream as big as when you are in Las Vegas”. Indeed, as I’m typing this I look out over an amazing city that was once nothing but a desert - the city appears to be nothing more than a mirage - speaking of which - it’s time to head out to Wolfgang Puck’s for lunch with the good folks from MGM.

We Have a Logo

Ryan McCoy — Mon, 29 Jan 2007 22:38:18 +0000

And the winner is:

[added] Follow up to “Choosing a Logo Part 2” and “Choosing a Logo” [/added]

Behavior Marketing

Dan Van Orman — Mon, 29 Jan 2007 05:17:20 +0000

Recently I have been working with a few companies that have been using behavior marketing, so far I have had a good experience. I was wondering if anyone has any feedback?

Choosing a Logo Part 2

Ryan McCoy — Thu, 25 Jan 2007 21:41:07 +0000

We are still in the process of choosing a logo. Logoworks has been very good to work with and they’ve come back with these revisions:

Here is the starting point they worked off of:

Revision #1

Revision #2

Revision #3

Revision #4

Revision #5

Revision #6

So what do you think? Improvement over the last ones? Which one is your favorites? What type of changes if any would you make to your favorite logo?

Affiliate Summit 2007 Wrap Up

Ryan McCoy — Thu, 25 Jan 2007 09:18:48 +0000

Affiliate Summit played to a sold out audience of over 2,000 people. It was a great success. Congrats to Shawn Collins and Missy Ward for putting on a great event. I think Wynn Las Vegas did a fantastic job in a major sponsorship roll with the party at the Tryst and at the Icebreakers networking event. Great job Karen, Katie, and others that helped out. I didn’t attend as many classes as I would have liked, but the networking was great. If you missed the one in Vegas, you can still catch the event in Miami which I’m sure will be a equally valuable.

It was interesting hearing the different sides of the debates in a lot of the classes. I wish Michael Jacobs would have continued debating Vinny Lingham in the “Parasites or Partners” track on Tuesday. I enjoyed the presentation but I believe that Michael’s logic regarding affiliate search partners was (is) deeply flawed. I think a healthy debate was taking shape that would have benefited merchants and affiliates alike and that the discussion was ended prematurely.

I’ve uploaded a few pics of the event to my Flickr account for anybody that wants to take a peek.

LiNkBaItInG - aNyThInG tO gEt AtTeNtIoN

Ryan Williams — Mon, 22 Jan 2007 18:30:45 +0000

My entry into the online marketing game began as an affiliate playing around with natural / organic search. Anyone who has attempted optimizing a website for the search engines will quickly tell you that 90% of the game is link building. There are lots of ways to obtain links but the engines (particularily Google) are becoming more sophisticated each year in terms of what is a “true” link versus a manipulated link (bought etc.). Ultimately, the best link building strategy is to create loads of original, quality content that others will WANT to link to. As blogs have become more widespread a new link building strategy has become more and more common - linkbaiting. Basically link baiting is the idea of writing something so outrageous, controversial, funny or attention grabbing that people can’t help but link to it. Search Eninge Land refers to linkbaiting as “viral, linkable content designed to attract thousands of links. ” Even Matt Cutts over at Google (who typically frowns on any attempt to manipulate search engine rankings) admits that link baiting can be “something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing. “

Affiliate Summit Las Vegas

Ryan Williams — Sun, 21 Jan 2007 20:32:05 +0000

I arrived late last night in Las Vegas for the Affiliate Summit conference. I will be meeting up with affiliates looking to push our payday loan offer (Cash Central) as well as interviewing a couple of people for an seo position with Cash Central. If you would like to discuss promoting our offer or are interested in interviewing for the seo position please give me a call on my cell phone, 801-636-9592. (Ryan Williams)

Welcome Ryan Williams

Ryan McCoy — Wed, 17 Jan 2007 20:15:11 +0000

Heeeere’s Ryan. Williams that is. Ryan Williams has been involved in both marketing on behalf of clients in an agency setting and working in the affiliate marketing space since 2000. He has been both an affiliate as well as an affiliate manager. He has managed thousands of affiliates in credit related industries. Ryan’s online marketing experience includes affiliate management, lead generation, media buys, online press releases, CPC and natural search marketing.

Ryan has been a tour guide throughout Latin America conducting tours in Mexico, Guatemala, and Belize. When he isn’t involved in internet marketing or guiding tours he can be found moderating message boards at the NBA Basketball news site he co-founded.

Passionate in everything he does, Ryan brings a knowledgeable and creative perspective to Super Affiliate Marketing.